DIGITAL MARKETING REVIEW INDONESIA 2019
Indonesia’s internet interest depends entirely on what’s trending at the moment. Some of the hottest topics being desired on the internet are food and beverage, media, entertainment, beauty, shopping, and travel. As digital marketing growing faster, you might have guessed that Bali is home for the largest online market place worldwide. As internet users in Indonesia are given the freedom to access google, facebook, and any other social media without being heavily filtered by the government.
TOP FIVE DIGITAL TRENDS IN INDONESIA
- Cashless lifestyle and the process of adapting e-money
–The direct transaction is out of style, people are now adapting to digital purchases. - Medium metro system
- Internet TV
–Large numbers of people start enjoying entertainment on Internet TV.
- Sharp Customers
–Being more skeptical about consuming brand products. - Eco-friendly
–People are starting to be concerned about the environmental situation thus they prefer products that are focusing on sustainability.
REVIEW OF INDONESIA’S TOP TEN GOOGLE SEARCHES
Shockingly, Indonesian 2019 top searches are quite harmless. We’ll give you a review of the top 10 searches in Indonesia from google the number one search engine!
General search terms:
- Bucin.
- Fergus
- Gerd.
- KKN.
- Unicorn.
- Japri.
- Mukbang,
- Podcast.
- Santuy.
- Halu.
We’re using our skills from Switzerland as our reference to write out some small overview below.
Here are some reviews of Switzerland’s top ten searches on google in 2019 as transparent comparisons of what’s happening across the world.
General search terms:
- Wimbledon
- iPhone 11.
- Notre-Dame.
- Karl Lagerfeld.
- ATP Finals.
- US Open.
- Eurovision Song Contest.
- Julen.
- Luke Perry.
- Fête des Vignerons,
INDONESIA’S ONLINE INFRASTRUCTURES IN NUMBERS
There are more than 143 million users in Indonesia. Indonesia’s fast development internet economy is valued for 40 billion and will escalate to 130 billion in six years. Four sectors that are dominating come from:
E-commerce worth
Media worth
Ride-Hailing worth
Online Travel
The numbers from the review above indicate significant economic growth on average in every region in Southeast Asia. This shows 5% advancement in digital marketing annually in the past decade that gives a global effect on the development of online marketing in Bali and Indonesia.
After having those fundamental shifts, Indonesia remains the largest and fastest-growing online travel market, with an increase of 39% growth in the past 18 months in travel-related searches, and has the potential to grow even bigger in the next following years. This implies that Bali can be a permanent house of countless accessible and established businesses for those who are trying to commit to Digital Marketing in Indonesia.
We’ll be posting an upcoming blog about the trends in 2020. Be expectant of what we have in store!
We may already spoil you a little bit:
We realized that modern marketing heavily revolves around well-informed marketers and data analytics. If you want to be apart of a new system in digital marketing, it will be best to consider the advancement of fast-forwarding internet world and jump into the real ecosystem as soon as possible. In which it helps you to open the grand door of new success.
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